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A new article by The Hollywood Reporter today sheds light on why director/producer J.J. Abrams declined a big deal with Apple, which would have seen his Bad Robot production company become one of the main creators for exclusive content on Apple TV+.


According to sources, Abrams and his wife Katie McGrath wanted to be able to sell Bad Robot's content to other outlets. Of course, Apple wanted the company to exclusively produce shows and movies that would only be made available on Apple TV+ and nowhere else. Ultimately, Abrams decided to stick with WarnerMedia, which offered far less than Apple.
Sources familiar with the deal say it is less about money and more about the larger opportunities that come with an established media giant like WarnerMedia. Abrams is said to have wanted a set number of guaranteed slots on Warner Bros.' feature film release calendar, though it's unclear if that was included in the new agreement. With Warners, Abrams has the ability to create new features that could see his new deal reach the billions if he's able to create a successful franchise.
Now that Bad Robot remains under WarnerMedia, the company is able to create shows like "Lisey's Story" and sell it out to other brands, including Apple. Abrams hopes to turn Bad Robot into a "consumer brand" in this way and get its content in front of as many people as possible, which would have been more difficult if it were locked behind the Apple TV+ exclusivity barrier.

Apple's exclusivity deal (valued in the $500 million range), also would have restricted Abrams' ability to work on outside projects under the Bad Robot umbrella for other studios, like his work on Star Trek for Paramount. Additionally, Bad Robot was concerned about Apple's lack of a clear theatrical distribution model, which the company as of yet has not needed to dabble in.

There are a multitude of other reasons that appear to have ultimately convinced Abrams to remain at WarnerMedia. These include Apple's lack of IP for him to adapt, his alleged disappointment in Apple's March media event where it introduced Apple TV+, and a disagreement on the exact valuation of Bad Robot.

J.J. Abrams is still producing many shows on Apple TV+, including "Little Voice," "My Glory Was I Had Such Friends," and the adaptation of the Stephen King novel "Lisey's Story."

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Selon des sources, Abrams et son épouse Katie McGrath souhaitaient pouvoir vendre le contenu de Bad Robot à d'autres points de vente. Bien entendu, Apple souhaitait que la société produise exclusivement des émissions et des films qui ne seraient disponibles que sur Apple TV + et nulle part ailleurs. En fin de compte, Abrams a décidé de rester avec WarnerMedia, qui offrait beaucoup moins que Apple.
Des sources proches de l’accord disent qu’il s’agit moins d’argent que d’argent, mais des grandes opportunités offertes par un géant médiatique établi comme WarnerMedia. Abrams aurait réclamé un nombre déterminé de machines à sous sur Warner Bros. " calendrier de sortie de long métrage, bien qu'il ne soit pas clair si cela a été inclus dans le nouvel accord. Avec Warners, Abrams a la possibilité de créer de nouvelles fonctionnalités qui pourraient permettre à son nouveau contrat d'atteindre des milliards s'il parvient à créer une franchise à succès.
Maintenant que Bad Robot reste sous WarnerMedia, la société est capable de créer des émissions comme "Lisey's Story" et de les vendre à d'autres marques, notamment Apple. Abrams espère faire de Bad Robot une "marque grand public" de cette manière et diffuser son contenu devant autant de personnes que possible, ce qui aurait été plus difficile s'il était bloqué derrière la barrière de l'exclusivité Apple TV +.

L'accord d'exclusivité d'Apple (évalué à environ 500 millions de dollars) aurait également limité la capacité d'Abrams à travailler sur des projets extérieurs sous l'égide de Bad Robot pour d'autres studios, comme son travail sur Star Trek pour Paramount. En outre, Bad Robot s’inquiétait de l’absence de modèle de distribution théâtrale clair d’Apple, que la société n’a pas encore eu besoin de connaître.

Une multitude d'autres raisons semblent avoir finalement convaincu Abrams de rester chez WarnerMedia. Il s’agit notamment du manque de propriété intellectuelle d’Apple pour s’adapter, de sa prétendue déception face à l’événement médiatique d’Apple qui a présenté Apple TV + en mars, et d’un désaccord sur la valorisation exacte de Bad Robot.

J.J. Abrams produit encore de nombreuses émissions sur Apple TV +, notamment "Little Voice", "Ma gloire était telle que je me suis fait de tels amis" et l'adaptation du roman de Stephen King "Lisey's Story".